There are many different ways to define this phrase. Particularly in the marketing world, brand counselling is sometimes reduced to transient, blatantly cosmetic actions like branding or logo creation.
However, traditional brand counselling functions at the corporate management and marketing strategic interface. For instance, BrandTrust describes its offerings as corporate management that is brand-centric.
Brand consulting, in this sense, is assisting clients in directing their entire organisations towards delivering and promoting their performances in a credible and alluring manner and setting them apart from the competitors.
