Rebranding is the process of altering an organization’s corporate image. Giving an existing brand a new name, symbol, or change in appearance is a marketing gimmick. Rebranding is a strategy used to differentiate a company’s image from that of its rivals.
A corporation may choose to rebrand for a number of reasons. Connecting with clients is a crucial component. Rebranding benefits the company, but it also carries some risk. There is always a chance that customers would dislike the new brand.
Proactive rebranding and reactive rebranding are the two different styles of rebranding. When a business realises there is a need for proactive rebranding,
